Privacy Policy

How We Protect Your Information

Last Updated: November 3, 2025

Overview

Look, we get it - nobody actually wants to read privacy policies. But here's the deal: we take your privacy seriously at Aetherthorn Fitness.

This policy lays out what info we collect, why we need it, and how we keep it safe. We're not here to sell your data or spam you with random stuff. We just wanna help you forge your legend and transform your reality without compromising your personal information.

By using our services, booking classes, or even just browsing our site, you're agreeing to this policy. If something doesn't sit right with you, reach out - we're happy to chat about it.

Information We Collect

We collect different types of info depending on how you interact with us. Here's the breakdown:

Personal Identification Info
  • Name and contact details - email, phone number, mailing address
  • Account credentials - username and encrypted password for member portal access
  • Emergency contact info - because safety first, always
  • Date of birth - for age verification and birthday workout surprises
Health & Fitness Data
  • Health questionnaires - medical conditions, injuries, limitations
  • Fitness assessments - baseline measurements, strength tests, mobility checks
  • Progress tracking - workout logs, personal records, body composition changes
  • Nutritional info - dietary preferences, allergies, meal planning data
Payment Information
  • Billing details - credit card info (securely processed through encrypted third-party processors)
  • Transaction history - membership payments, personal training sessions, merchandise purchases
  • Banking info - if you set up direct debit for monthly dues
Technical Data
  • IP address - helps us know where you're accessing from
  • Browser type and device info - so our site works properly for you
  • Cookies and usage data - what pages you visit, how long you stay, that kinda thing
  • Location data - if you enable it for finding our facility or checking in

How We Use Your Information

We're not collecting data just for fun. Here's what we actually do with it:

Service Delivery

Managing your membership, booking classes, scheduling personal training sessions, and delivering the services you signed up for.

Program Customization

Creating personalized workout plans, adjusting intensity based on your progress, and tailoring nutrition advice to your goals.

Communication

Sending class updates, schedule changes, membership renewals, and occasional tips to help you crush your goals.

Safety & Security

Emergency contacts, health conditions that trainers need to know about, and facility access control.

Payment Processing

Handling membership dues, session fees, and any purchases you make at our facility or online.

Improvement & Analytics

Understanding what's working, what's not, and how we can make your experience even better.

Note: We'll never use your personal info for anything you haven't agreed to. If we wanna do something new with your data, we'll ask first.

Who We Share Your Data With

We're not in the business of selling your info. Period. But there are a few situations where we gotta share limited data:

Service Providers

We work with trusted third parties who help us run things smoothly:

  • Payment processors - they handle your credit card info securely (we never actually see your full card number)
  • Email service providers - for sending you class updates and newsletters
  • Cloud storage - where we securely store your workout logs and progress data
  • Booking software - the platform that manages class scheduling
Legal Requirements

Sometimes we're legally required to share info:

  • If ordered by a court or government authority
  • To protect our rights, property, or safety (or yours)
  • In case of emergencies where your health or safety's at risk
  • To comply with Canadian privacy laws and regulations
Business Transfers

If Aetherthorn Fitness is ever sold or merged with another company, your data might be transferred as part of that transaction. But don't worry - any new owner would still be bound by this privacy policy.

How We Keep Your Data Safe

We take security as seriously as we take your deadlift form. Here's what we do to protect your info:

Encryption

All sensitive data's encrypted both in transit and at rest. Your passwords are hashed so even we can't see 'em.

Secure Servers

Our servers are protected by firewalls and monitored 24/7 for any suspicious activity or unauthorized access attempts.

Limited Access

Only authorized staff who actually need your info to do their jobs can access it. Everyone signs confidentiality agreements.

But let's be real - no system's 100% bulletproof. While we do everything we can to protect your data, we can't guarantee absolute security. That's why it's important you do your part too:

  • Keep your account password strong and unique
  • Don't share your login credentials with anyone
  • Log out when using shared devices
  • Let us know immediately if you suspect any unauthorized access

Your Privacy Rights

Your data belongs to you. Under Canadian privacy law (PIPEDA), you've got several rights:

Right to Access

You can request a copy of all the personal info we have about you. We'll provide it within 30 days, usually for free.

Right to Correction

If any of your info's outdated or wrong, let us know and we'll fix it ASAP. You can also update most stuff yourself in your member portal.

Right to Deletion

Want us to delete your data? We'll do it, unless we're legally required to keep it (like financial records for tax purposes).

Right to Opt-Out

Don't wanna receive marketing emails? Just unsubscribe - there's a link at the bottom of every email we send. You'll still get important stuff like billing notices though.

Right to Data Portability

Need your data for another fitness app or trainer? We can export your workout logs and progress data in a commonly-used format.

To exercise any of these rights, just shoot us an email at info@aetherthornverse.info or give us a call at (604) 555-2847. We'll get back to you within a few business days.

Cookies & Tracking Technologies

Yeah, we use cookies - but not the protein-packed kind you'd find in our nutrition plans. These are small files that help our website work better.

What Kinda Cookies We Use:
Cookie Type Purpose Duration
Essential Cookies Keep you logged in, remember your preferences, make the site actually work Session / 1 year
Analytics Cookies Help us understand how people use our site so we can make it better 2 years
Marketing Cookies Show you relevant ads and measure campaign effectiveness 1 year
Preference Cookies Remember your settings like language choice or text size 1 year
Managing Cookies

You're in control. Most browsers let you block or delete cookies through their settings. Just keep in mind that some parts of our site might not work properly without 'em. Here's how to manage cookies in popular browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions

Third-Party Services & Links

Our website and services integrate with some third-party tools. Each one's got their own privacy policy that you should check out:

Google Analytics

We use this to understand website traffic and user behavior. Google's privacy policy applies to this data.

Social Media

If you connect through Facebook, Instagram, or other platforms, their privacy policies govern what they collect.

Payment Processors

Stripe and other payment gateways handle your financial info. They're PCI-compliant and super secure.

Email Marketing

We use email platforms to send newsletters and updates. You can unsubscribe anytime.

Important: When you click links to other websites (like our supplement partners or nutrition resources), you're leaving our site. We're not responsible for their privacy practices, so make sure to read their policies too.

Children's Privacy

Our services are designed for adults and teens with parental consent. Here's our policy on minors:

Under 13 Years Old

We don't knowingly collect personal info from kids under 13. If you're a parent and think we've accidentally collected your child's data, contact us immediately and we'll delete it.

Ages 13-18

Teens can participate in our programs, but we require parental or guardian consent first. Parents have the right to review, update, or delete their teen's information at any time.

For youth members, we collect only the minimum info needed to provide safe, effective training. Parents can access their teen's fitness data and progress reports through the parent portal.

Questions About Your Privacy?